Thought Leadership
PRESENTATIONS, PUBLICATIONS & PERSPECTIVES
Ideas that challenge assumptions and advance the work.
Progress in Medical Affairs depends on a willingness to examine what is changing, share what we are learning, and ask better questions about what comes next. FMS contributes through presentations, masterclasses, publications, white papers, webinars and podcasts.
The work spans integrated medical communications, omnichannel engagement, modular content, compliant scientific exchange, publications, cross-functional collaboration, and HEOR/RWE—with a focus on insight that can be put into action.
Presentations and Masterclasses
-
Exploring the Gray Areas of Medical Communications: How to Maximize Scientific Exchange Compliantly — MAPS EMEA Annual Meeting, May 18, 2026
-
Integrated Medical Communications Masterclass — MAPS EMEA Annual Meeting, May 17, 2026
-
Exploring the Gray Areas of Medical Communications: How to Maximize Scientific Exchange Compliantly — MAPS Annual Meeting, March 24, 2026
-
Keeping Your Scientific Communications Platform Alive: How to Unlock the Magic of Your SCP — MAPS EMEA Annual Meeting, May 13, 2024
-
Value and Impact of Modular Content as a Foundation for an Omnichannel Engagement Strategy — MAPS Annual Meeting, March 26, 2024
-
Bridge the Gap: Working Together to Enhance Data Disclosure, Dissemination, and Discovery — MAPS Annual Meeting, March 8, 2020
-
A Dose of Our Own Medicine: Understanding the Principles and Evidence Behind Effective Communications — TIPPA Annual Meeting, February 24, 2020
-
Three Key Success Factors for Partnering with Agencies in an Era of Medical Communications — ISMPP West, November 14, 2019
-
Extending the Application of Plain Language and Lay Summaries Across New Functions and Audiences — CBI Medical Writing and Plain Language Summaries Summit, September 11, 2019
-
Driving Reach, Engagement, and Impact of Publications with External Stakeholders — TIPPA East Meeting, June 23, 2019; co-presented with Dr. Richard White
-
What Does the PIE Act Mean for Publications? — ISMPP Annual Meeting, April 11, 2019; co-presented with Jacob Willet
-
Scientific Publishing Turned Upside Down — TIPPA Annual Meeting, February 21, 2019
Publications and White Papers
-
Harnessing the Power of an Integrated Medical Communications Strategy: A What, Why, and How-To Guide — MAPS white paper, January 27, 2026
-
Embracing Omnichannel Engagement in Medical Affairs: Changing Mindsets to Put External Stakeholders at the Center of Engagement — MAPS white paper, February 25, 2025
-
Measuring the Impact of Scientific Publications and Publication Extenders: Examples of Novel Approaches — Pal A et al., Current Medical Research and Opinion. 2024;40:677–687
-
Modular Content in Medical Affairs: The Foundation of Omnichannel Engagement — MAPS white paper, August 24, 2023
Podcasts and Webinars
-
Digital First Communications: How Digital Transformation Is Opening Opportunities in Medical Affairs — MAPS podcast, September 10, 2024
-
How To: Compliance Partnership for Novel Channel Launches — MAPS webinar, October 16, 2023
-
Medical Communications as Strategic Drivers of Scientific Communications — MAPS webinar, March 10, 2021
-
How to Succeed in Cross-Functional Collaboration: The SCARF Model for Medical Affairs — MAPS webinar, October 29, 2020
